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Aveeno Launches Sustainability Guide Widget

In celebration of Earth Day, the widget helps gauge one's impact on the environment.

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By: Jamie Matusow

Editor-in-Chief

In celebration of Earth Day, and to help motivate consumers to make a difference, Aveeno is launching the Aveeno Sustainability Guide Widget, which the brand says is a way to empower consumers to live a more sustainable lifestyle by gauging their daily impact on the environment. Downloadable from the Aveeno Facebook Fan Page, the widget lives on the consumer’s computer desktop and educates them on how to better reduce, reuse and recycle.

The widget engages consumers and educates how they can make easy changes to live a more sustainable life and includes:

* An “Eco-quiz” which calculates consumer’s everyday consumption to determine how eco-friendly each user is
* Customized tips and solutions for living a more sustainable lifestyle
* An interactive recycling game designed to excite and educate consumers about recycling
* Never-before-seen footage from TerraCycle, Aveeno’s partner organization that gives new life to old products. The footage highlights the “upcycling” process and showcases how empty Aveeno tubes are recreated into eco-friendly household items and accessories that will be available for purchase at major retailers nationwide.

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